Sprout IQ Privacy Policy

Effective Date: September 23, 2025

Sprout IQ (“we,” “us,” or “our”) is committed to protecting the privacy of our users (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website and use our services.

Information We Collect

We collect several types of information for various purposes to improve our Services to you.

• Personal Information: This may include your name, email address, phone number, company name, job title, and other information you choose to provide when requesting a demo, subscribing to our newsletter, or contacting us through the Website.
• Usage Data: We may collect information about how you access and use the Website, such as the pages you view, the time you spend on those pages, the links you click, and your IP address. This information is collected automatically through cookies and other tracking technologies.

Use of Information

We use the information we collect for various purposes, including:

• To provide and maintain the Website and Services
• To process your requests and respond to your inquiries
• To personalize your experience on the Website
• To send you promotional emails and marketing communications (with your consent)
• To analyze the use of the Website and Services to improve them
• To comply with legal obligations

Disclosure of Information

We may disclose your information to third-party vendors and service providers who help us operate the Website and Services. These third parties are obligated to keep your information confidential and use it only for the purposes we have disclosed.

We may also disclose your information if required by law or in good faith belief that such disclosure is necessary to comply with a legal process, protect the rights or safety of you or others, or prevent fraud or illegal activity.

Data Retention

We will retain your information for as long as it is necessary for the purposes described in this Privacy Policy, and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights

You have certain rights regarding your personal information:

• Access: You have the right to request access to your personal information that we hold.
• Rectification: You have the right to request that we rectify any inaccurate or incomplete personal information.
• Erasure: You have the right to request that we erase your personal information.
• Restriction: You have the right to restrict the processing of your personal information.
• Objection: You have the right to object to the processing of your personal information.

To exercise any of these rights, please contact us using the contact information below.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to collect and store information about your use of the Website. You can choose to disable cookies through your browser settings, though this may limit your use of certain features.

Website Analytics and Session Replay

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. For more information, visit the Microsoft Privacy Statement.

Children’s Privacy

Our Website and Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe your child has provided us with personal information, please contact us and we will remove it.

Links to Other Websites

Our Website may contain links to other websites not operated by us. We are not responsible for the privacy practices of other websites and encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Website. You are advised to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: support@sproutiq.ca
• By phone: 613-707-7638
• By mail: 233 Front Street, Belleville, Ontario, K8N 2Z4